Tuesday, 21 April 2015

Commissioned artwork unveiled to mark the Chang-Everton partnership

Graeme Sharp, Kevin Ng and Alistair
Parker with the artwork at
Goodison Park.
Written By: Mark Armstrong

Provided By: dot-art

An artwork commissioned through dot-art, by artist Alistair Parker, to mark the longest-standing shirt sponsorship in Premier League history between Everton and Chang has been unveiled at Goodison Park.

The artwork, which is made from over five thousand Chang Beer bottle tops, was commissioned by Chang beer and gifted to Everton to mark over a decade of friendship and celebrate the longest shirt sponsor partnership in Premier League history. The mosaic piece was revealed at Goodison Park on Thursday April 16, by the artist Alistair Parker, Club Ambassador Graeme Sharp, Richard Kenyon, Director of Marketing and Communications at Everton and Kevin Ng, Global Sales Director at Chang, on the side of the Park End Stand.

Chang has been the principal shirt sponsor of Everton since the start of the 2004/05 season and is a partnership based on mutual respect, understanding and shared goals. These key ingredients have provided the foundation for success, enabling both brands to grow internationally.

At the special event, Club Ambassador Graeme Sharp, said “The relationship has been fantastic for the Club over the years. We have not only made great friends in Thailand but reached out to a whole new fan base and help to make a difference to the lives of people both on Merseyside and in Thailand. I have visited Thailand on a number of occasions with the Club and have thoroughly enjoyed working with Chang to make a difference.”

Kevin Ng, Global Sales Director, Chang Beer, said “Our partnership with Everton has successfully launched the brand into the international spotlight. This artwork commemorates a friendship built on solid foundations and a partnership that is an ongoing success story to be proud of.”

The mosaic was created by local artist and Evertonian Alistair J Parker who described the commission as a “challenge he could not refuse”. Bottle tops for the carefully crafted mosaic were sent into Chang by waiters from Thai restaurants from all over the UK as part of a promotion.  Alistair said: “And as challenging as it was to make something appropriate for the occasion, I hope I have succeeded.”

Lucy Byrne, Managing Director of dot-art, who worked with Chang to develop the brief, source the artist and manage the project, added: “Alistair responded creatively to an unusual project and has created a striking, unique artwork to celebrate this milestone for Chang and Everton. We hope it will prove popular with fans in its prominent position at the entrance to the ground.”

For more information, visit www.dot-art.com or call 0845 017 6660.

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